Lifecycle & Growth Marketing Manager

OTR. Making Life Easy.

 Join OTR, one of Australia’s leading and fastest-growing Fuel & Convenience retailers, as we continue to revolutionise the customer experience through our digital platform. With the OTR App at the heart of our customer engagement strategy, we’re looking for an App Lifecycle & Growth Marketing Manager to drive retention, loyalty, and revenue across our mobile customer base.

Who We Are

OTR is a revolutionary convenience brand that has grown from a South Australian icon to a national leader in convenience and fuel. Since its inception in 1984, OTR has consistently been amongst the fastest-growing convenience brands in the country, boasting a network of over 200 unique outlets.

Today, OTR is part of the Viva Energy group – an ASX-listed powerhouse with a driving ambition to become Australia’s largest convenience retailer. Our combined network of more than 1,000 convenience locations around the country brings together Viva Energy Australia’s incredible national footprint and OTR’s history of industry-leading innovation. There has never been a more exciting time to join our team as we set out to redefine the retail landscape in Australia.

What we offer

• Be part of a forward-thinking Business teams with a strong track record of innovation in shaping the future of digital customer experiences
• Contribute towards a major growth story transforming the convenience industry in Australia
• Work in a supportive, fast-moving digital team with real impact on millions of customer interactions
• Work flexibly, with work from home and flexible working potential.
• Stay refreshed and alert with access to espresso coffee machines all day long (don’t worry, we’ll teach you how to use them too!).
• Access to exclusive staff benefits via our OTR App.
• Access to our free and confidential Employee Assistance Program (EAP).

Your contributions

• Design and execute multi-channel lifecycle campaigns (in-app, push, SMS, email) using Braze to drive engagement and increase customer lifetime value.
• Optimise onboarding flows and drive early activation, ensuring customers quickly experience the value of the OTR App.
• Use segmentation and behavioural data to identify and target key customer cohorts with relevant offers and messaging.
• Develop and test strategies to reduce churn and increase app retention, working closely with analytics and product teams.
• Support app-exclusive promotions and loyalty initiatives to drive repeat visits and incremental spend.
• Continuously monitor campaign performance, run A/B tests, and use insights to optimise journeys and maximise impact.

What we are looking for

• 3–5+ years of experience in mobile lifecycle or CRM marketing, ideally in high-frequency retail, QSR, or app-first businesses.
• Hands-on experience with Braze (or similar platforms) for building and automating customer journeys.
• Strong understanding of customer segmentation, retention metrics, and growth loops.
• Data-driven mindset with the ability to translate insights into actionable marketing strategies.
• A passion for creating frictionless, personalised customer experiences in a fast-paced environment.

Ready to help shape the future of digital convenience in Australia?
Apply now and join a business that’s truly making life easy.